AQH Share is a statistic that measures

broadcast radio Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

listenership.

Definition

AQH is an abbreviation for Average Quarter-Hour Persons (AQH Persons), defined by

Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...

(now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period. Share is the percentage of those listening to radio in an Arbitron "market" (typically a

metropolitan area A metropolitan area or metro is a region that consists of a densely populated urban agglomeration and its surrounding territories sharing industries, commercial areas, transport network, infrastructures and housing. A metro area usually com ...

) who are listening to a particular radio station. Thus, AQH Share for a given station is mathematically expressed as '' QH Persons listening to station / AQH Persons listening to all market radio stations* 100''.

Usage

AQH Share is most often used in conjunction with TSL (Time Spent Listening) to measure listenership in a market. While AQH measures the average number of listeners to the station, TSL tracks the length of time listeners are tuned continuously to the station.

External links

Glossary of Terms
of the Radio Research Consortium Market research Radio broadcasting